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Even in the current circumstances, we are open for you every day of the week. Can't make it instore and need essentials quickly? Don't mess around with online orders.

Call us on 9370 6561 for free local delivery


About Us

A fantastic range of wines with a point of difference, individually selected for flavour and value. Some great Australian wines and all the best from Italy, Spain, France, Argentina and Chile. Knowledgeable staff will assist you with every purchase, so let us show you some amazing wines at all price points.

We have over 200 craft beers, changing continuously and all at the cutting edge of the craft beer movement. If there’s a quality new beer on the market; we will have it!

To complete our range is the widest range of spirits, particularly craft gin and Scotch. Again different and at the forefront of innovation and quality, including samplers of most of the range for you to try at home.

Meet our partners

Steve Harris

Steve’s interest in wine commenced while studying law at Melbourne University in the late 70’s. They were the days of big Barossa shiraz, minty Coonawarra cabernet and buttery chardonnay from just about everywhere!

While pursuing a career as a commercial litigator and playing a lot of cricket and golf, Steve’s passion for wine grew. He watched the cool climate regions of Australia develop and he and Robyn spent many hours at cellar doors while their 3 kids played amongst the vines.

Over the last decade, Steve’s palate has broadened to embrace imported wine; particularly Italian and Spanish. He has observed the entry into the Australian market of fantastic value imported wine with its different and palate broadening experiences. At the same time, the refinement of Australian wine and the development of a wide range of non-French varietals being grown in Australia, has served to develop Steve’s fascination for the diversity of wine now available here.

After 35 years as a lawyer, it was time to turn his passion into a new career. The synergy of Robyn’s signature style with Steve's wine, cocktail and beer focus led to the creation of Primrose & Vine.

Steve's experience in wine has been as an “everyman” wine drinker, and he identifies with what that type of wine consumer seeks. The most exciting part of running the wine store is showing people different flavours and great value at all levels; both imported and Australian. He looks forward to taking the clients of Primrose & Wine on that journey of discovery; while still trying to play some golf!

Robyn Harris

Robyn’s experience as an interior decorator brings a new sense of style to Primrose & Vine.

After working in State politics, then TV Week magazine and being one of the first in the world to use email while at a Canadian management consulting firm, Robyn brought up 3 children while working in retail jewellery.

Robyn’s passion for interiors led to the commencement of a home styling business called “Perfectly Presented”. A retail furniture, homewares and gift shop in Clarendon St South Melbourne followed.

The development of Robyn’s interior decorating and buying service for clients has caused her to focus Perfectly Presented on assisting private clients; while helping Steve in the wine store. She will bring a range of wine and cocktail themed gifts, furnishings and accessories to make Prince Wine & Spirits Essendon perfectly presented!